Justice in the Air: Framing for Tobacco-Free Behavioral Health Initiatives

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*Registration payment includes Credit Cards and Interfund Transfers ONLY.

Target Audience

Social workers, psychologists, licensed professional counselors, addiction specialists, mental health professionals, educators, school personnel, peer support specialist, clinicians, health and human service practitioners, community health workers, and other health care professionals


When it comes to advancing a tobacco-free culture in behavioral health, framing matters; the message can enhance or undermine our impact. In planning for change, it’s important to plan the way we talk about the work. Fortunately, there’s evidence - both empirical data and proven, practical approaches - that can guide would-be champions for tobacco-free protections. This session will share recommendations from the Tobacco Disparities Framing Project and offer examples of how to apply these concepts to good effect.

Online Module Availability
Release Date: October 6, 2022
Valid Thru: October 5, 2024

Julie Sweetland, PhD
Senior Advisor, FrameWorks Institute

Dr. Julie Sweetland is a sociolinguist and a senior advisor at the FrameWorks Institute, a nonprofit that equips change-makers to lead productive public conversations on scientific and social issues.
FrameWorks’ unique approach to communications research shapes public discourse across the nation and around the world. Their impact was recognized in 2015 with the MacArthur Award for Creative and Effective Institutions, otherwise known as the “organizational genius grant.” Since joining FrameWorks in 2012, Dr. Sweetland has co-constructed and led strategic reframing initiatives on issues like health equity, education equity, justice reform, and childhood adversity. Her skill in translating framing research into communication strategy has helped advocates, policymakers, and scientists drive social change. Since 2017, Julie has played a key role in the Tobacco Disparities Framing Project, which has informed national, state, and local efforts to advance equity-focused approaches to tobacco prevention and control.

Credit Information

0.2 CEU
The Charlotte Area Health Education Center designates this continuing education program as fulfilling the requirements for 0.2 CEUs. CEUs are expressed in tenths and 0.1 CEU is based off 60 minutes of instruction.

2.0 Contact Hours
The Charlotte Area Health Education Center designates this continuing education program as fulfilling the requirements for 2.00 contact hours of continuing education. 1.00 contact hour is based off 60 minutes of instruction.

NASW-NC LogoNC AHEC is a 2022 NASW-NC approved provider of distance continuing education. This program has been approved for 2.00 contact hours.

No Partial credit awarded

Financial Partner
This program is funded by the NC DHHS and Mecklenburg County Public Health.

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  • Explain why evidence-based messaging is important when talking about tobacco-free behavioral health initiatives
  • Distinguish between more effective and less effective ways of defining the problem
  • Help audiences rethink tobacco-free behavioral health settings as a way to work toward greater fairness and justice
  • Give examples of how to using communications to advance solutions, not just awareness


Cortney Fowler BSBA


Julie Sweetland Ph.D
Oct 6, 2022 - Oct 5, 2024
0.20 - CEU
2.00 - Contact Hours
2.00 - NASW Continuing Education Hours
Online Learning
Oct 6, 2022 - Oct 5, 2024
Online Learning
Free Registration
Contact Hours
NASW Continuing Education Hours